Welcome to Fresh Directory

We connect communities to passionate local farmers, boutique producers, and artisan sellers. Empowering incredible food through a fairer, greener, sustainable trade model.

We created our platform with one idea in mind: we want to change the way people shop, forever!  If you’ve ever had the pleasure of meeting one of your local farmers or boutique food and beverage producers you’ll understand the passion they bring to creating the incredible produce we so rarely get to sample.  Why shouldn’t we eat that way every day?!

So many of us would love to support them directly more often however, compared to a supermarket, it’s just not as convenient.  We can change that.  By bringing this incredible group of producers together and making it easy to get everything you want and need in one place, delivered directly to your door, quickly, efficiently, and most importantly: as fresh as it was when it left their premises, we know we can give them the chance to not only compete, but to win!

We love great produce, and we want everyone to have the chance to experience the very best of what’s available locally, at a price point that can compete with a supermarket.  That’s the whole point of the Fresh Directory ecosystem.

We’re in our infancy at the moment, and no doubt there’s always things we can do just a little bit better, however we want to be the world leader in connecting everybody to incredible quality food.  So if you have any feedback or suggestions, please let us know.

45M

Products for sale

1.8M

Sellers Active on Martfury

30.6M

Buyers Activie on Martfury

$2.64M

Annual gross merchandise sales

Fresh Directory's Journey So Far

BorisLockdownAnnouncement
March 2020
The UK goes into its first Covid related lockdown. Supply chains struggle. Farmers and Supermarkets rise to the challenge, however many who normally supply the hospitality industry are having to dump their produce. It's clear there should be a better way.
FarmShopQueue
May 2020
Queues can be seen outside local farm shops, butchers, and green grocers as people appreciate how they've kept their shelves full when supermarkets have struggled. Unfortunately Covid restrictions mean that, for many, they can process less orders per day than pre the pandemic, as numbers of people in their shops at any one time have to be restricted.
FarmConversation
June 2020
Following discussions between farmers and one of their local farming union group secretaries in Marlow Buckinghamshire, it's clear that, with the right technology, many more people could benefit from accessing their local produce. The idea for Fresh Directory is born.
Fresh Directory Logo Option 3 (1)
June 2022
After two years of development and testing, Fresh Directory launches in the UK.

Meet The Team

John Bloomer

John Bloomer

Founder

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Founder

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Founder

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Founder

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Founder

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Founder

Awards & Recognition

We haven’t launched yet, so we haven’t won any.  We’re confident that we’re going to win many when we do though… Watch this space, as we’ll publish them here when we do!

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